
Retail apparel in East Lansing just got a little cooler.
This past weekend saw the unveiling of our newly remodeled East Lansing store location, with a fresh look, more space, and most importantly some seriously sweet retail shirts. Seizing the opportunity from the MSU licensing office to print retail apparel, Underground Printing is bringing their own unique take on campus collegiate apparel to an already competitive market on Michigan State University’s campus. Visit the store today at 209 MAC Ave, just off of Grand River.
The Designs: The majority of the apparel will focus on MSU officially licensed designs, though some designs unrelated to the University will be available as well. Where we hope to set ourselves apart in the design aspect is bringing a fresh perspective to the typical collegiate t-shirt design. UGP’s graphic design staff will be creating a number of updates on the classic designs as well as UGP original artwork. Plans are in the works as well to regularly feature MSU student designs, as well as campus and city wide design contests.
The Shirts: While a number of basic t-shirts will always be available at a great price, the store will primarily gear itself toward the newest trends and fashions, offering MSU designs on hot brands like American Apparel and Independent Trading Co. We want to offer something no one else is carrying, so our customers can have school spirit without sacrificing their sense of style. Also prominently featured will be a line of sustainable brands, featuring organic cotton, bamboo, and hemp products to name a few. There is dearth of eco-friendly collegiate apparel on the market, and Underground Printing aims to change that.
The Limited Editions and Hot Market Runs: Controlling our own production and keeping an ever-changing array of inventory on the shelves will let UGP bring new and fresh styles daily and weekly to the store. We’ll be able to get feedback on trends and public opinion from all of our stores and rush those styles and designs to our shelves in a matter of days. Something cool happened on campus? We’ll have a shirt there the next morning for customers to buy. When a short run style runs out its gone - maybe only 12 or 25 people in the country will have the same design as you and we’ll close the book on it and bring new designs to the table. Why look like everybody else when there’s always a new option to choose from?
We’re very excited about this opportunity. It’s our first fully independent retail venture (our Madison store teamed with Sconnie Nation to carry their apparel in the location on State St on UWs campus) and hope to follow it with more in the future. If you’re a Spartan fan, definitely go check out the hottness that is UGP retail. And if you’re not but you love UGP, go down there anyway and help support our newest venture!


